Antenna estimates Netflix drove 650K+ new US subscribers in the days surrounding the NFL games, and the Paul-Tyson fight drove 1.43M US subscription sign-ups (New York Times)

New York Times:
Antenna estimates Netflix drove 650K+ new US subscribers in the days surrounding the NFL games, and the Paul-Tyson fight drove 1.43M US subscription sign-ups  —  Jake Paul fighting Mike Tyson, the NFL on Christmas Day and a Super Bowl-level Beyoncé performance turned out to be great for Netflix's business.

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