Instagram is making views the primary metric across all of its formats, letting creators track the same metric across Reels, Stories, photos, and more (Jay Peters/The Verge)

Jay Peters / The Verge:
Instagram is making views the primary metric across all of its formats, letting creators track the same metric across Reels, Stories, photos, and more  —  Instagram is making “views” the primary metric across all of its formats, meaning that creators will be able to track the same metric across Reels, Stories, photos, and more.

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